Adobe provides great support for leveraging World Creativity and Innovation Week April 15 – 21 in their State of Create 2012 Research Study. Their presentation has great slides you can share with others to make your case. to use this week to begin conversations, generate ideas, make new decisions, take new actions to integrate creative thinking deliberately into the workplace, into schools, even into your day-to-day life.
- New research reveals a global creativity gap in five of the world’s largest economies,according to the Adobe® (Nasdaq:ADBE)
- The research shows 8 in 10 people feel that unlocking creativity is critical to economic growth and nearly two – thirds of respondents feel creativity is valuable to society, yet a striking minority–only 1 in 4 people–believe they are living up to their own creative potential. Interviews of 5,000 adults across the United States, United Kingdom,Germany, France and Japan expose surprising attitudes.
Workplace Creativity Gap The study reveals a workplace creativity gap, where 75% of respondents said they are under growing pressure to be productive rather than creative, despite the fact that they are increasingly expected to think creatively on the job. Across all of the countries surveyed, people said they spend only 25% of their time at work creating. Lack of time is seen as the biggest barrier to creativity (47% globally, 52% in United States).
Education Concerns More than half of those surveyed feel that creativity is being stifled by their education systems, and many believe creativity is taken for granted (52% globally, 70% in the United States).
“One of the myths of creativity is that very few people are really creative,” said Sir Ken Robinson, Ph.D., an internationally recognized leader in the development of education, creativity and innovation. “The truth is that everyone has great capacities but not everyone develops them. One of the problems is that too often our educational systems don’t enable students to develop their natural creative powers. Instead, they promote uniformity and standardization. The result is that we’re draining people of their creative possibilities and, as this study reveals, producing a workforce that’s conditioned to prioritize conformity over creativity.”
Full Adobe 2012 State of Create Study
